About notsureux
A small studio.
Unreasonably
high standards.
notsureux was built on a simple premise: that access to exceptional design shouldn't require a six-month timeline and an enterprise budget. We run lean, work senior, and stay close to the work.
How we think
Four things we hold to.
Curiosity
We ask questions before we sketch anything. Understanding the problem fully is the only way to solve it well.
Clarity
We remove the unnecessary until what remains can't be improved by subtraction.
Craft
The micro-details matter. Kerning, spacing, weight, timing. These are the things that separate good work from great work.
Collaboration
We work with you, not just for you. Your domain knowledge and our design thinking are strongest when they're in the same room.
The team
No juniors. No handoffs.
You'll work directly with the people doing the work, from brief to delivery.
Sandeep Kumar
Creative Director & Co-founder
12 years designing brand identities across fintech, SaaS, and consumer. Leads notsureux with an obsessive focus on quality and the belief that every visual decision is a business decision.
Vikrant Singh
UX Practice Lead & Co-founder
Bridges research and design to build experiences that work for real people in real situations. 10 years turning complex workflows into interfaces that feel obvious in hindsight.
Marcus Reid
Senior Design Lead
Former creative lead at agencies in New York and London. 15 years shaping brand identities for Fortune 500 companies and the ambitious startups that eventually compete with them.
"We care about the work the way only a small, senior team can. There are no account managers between you and the people solving your problem."
Sandeep Kumar, Co-founder